Airlines as Merchants: Checkout Optimization and Ancillaries

Airlines are adopting retail-oriented checkout strategies. Instead of treating checkout as a transaction terminal, they view it as an opportunity to offer customized add-ons like extra baggage, meal selection, lounge access, and fast-track security passing.

Frictionless Payment Selection

To maximize conversions, airlines are optimizing their payment options. Displaying local payment options based on user location and allowing digital wallets like Apple Pay reduces checkout abandonment, leading to higher ancillary sales per customer.